Ever wondered what your competition is using for the web site keywords and AdWords campaigns?  Don’t guess, we can find out.

We can often ascertain which keywords our competitors sites are optimized for.  Right click on their page and select ‘view source’ from the drop down list.  This will show you the ‘html’ code for that web site.  At the top of the page, many sites have ‘meta tags’ which tell you exactly which keywords are relevant to the site.  Look for code like this:

<meta http-equiv=”Keywords” content=”

The words which appear after that section of code are the relevant keywords in use for that site.  Consider whether we can use any of those keywords also.

Alternatively, check out Keyword Spy which provides keywords being bid on by a domain for their AdWords campaigns.  It’s a quick easy way to see what the other side are up to.