eBook publishing is rapidly taking a strangle hold as one the most popular forms of online purchases made by everyday users of the Internet. As users become increasingly comfortable with the prospect of online credit card transactions, those of us who sell ebooks are experiencing an upturn in market activity.

Those of us looking to take or increase our market share must therefor not only ask how to create ebook products, but how to write an ebook product that sells. Keep in mind also that the concept of ‘ebook publishing’ which has typically involved selling information products in the form of a static pdf document, now incorporates more adventurous media, such as audio tutorials, video compilations, and interactive education such as webinars.

Let’s take a look how to write eBook products or information products using 12 easy methods.

1. Write an ebook – ok, perhaps the most obvious, but a tried and tested format which has demonstrated lasting success. Your ebook can really take any form, but where possible break it down into easily discernible parts, lessons, or modules which go together to make up the whole. Your topic of choice needs to be presented in easily understandable parts that engage the reader, and it helps to have a product aimed at solving a problem or providing an answer to a solution. Liberal use of images is encouraged to add that extra flare to a product (it also enables us to increase the price tag). Do the hard yards in the research, find some gems of information, and price it reasonably. With a hungry market, you’ll have a winner.

    

2. Get other people (including experts) to provide the content for us. Ok, so we can’t all be experts. Sometimes we’ll need expert opinion or advice. So go and interview an expert! Compile our interviews into an ebook with some helpful commentary. We could even sell a series of ebooks, each with an interview of a different expert in our chosen area of interest.

   Tip – people love cheap little reports or products that are packed with value. Creating a series of 5 or 6 mini-reports is a great way to get and keep customers (and often they will wind up spending more money with you than if you offered a full ebook with all of the reports at once). It also means we can start making money selling our first report whilst we write the other reports in a series. This is an excellent method of ebook writing which helps cultivate a dedicated readership.

    

3. Don’t think you are any good at interviews face to face? How about engaging with an expert via email? The ‘question & answer’ format is a great way to get some inside info which makes for excellent content in an ebook. Head over to AllExperts.com if you need someone with expertise in a particular area. Alternatively, find your expert through outsourcing sites such as Elance or Guru and post a job request specifically looking to interview something who has extensive expertise in your chosen market area.

    

4. Run a tele-seminar of interviews with experts or people in the field, which you can then have recorded and distribute as an audio product, or have transcribed into an ebook.

    

5. Like doing powerpoint presentations? Grab a copy of CamStudio (it’s free) or Camtasia Studio and do a video recording of your presentation and create a video product. The perceived value of video products helps justify a juicier price tag.

    

6. Got a web cam and aren’t afraid to use it? Get your mug some airtime and do a video tutorial series on your topic of choice. Better yet, if you already have an ebook, add some audio or video modules to create a higher end product. There is a larger perceived value in audio and video products, and it’s easier for the purchaser to make use of them. Let’s face it, it’s easier to watch a video or listen to a recording than it is to read a book right?

    

7. Don’t want to create your own ebook?  For a really lazy product solution, grab some private label rights (“PLR”) products and combine them or reconstruct them into larger, more fulsome product packages with a special report you prepare on how to get the most out of the information provided (be sure to check the terms of the rights you have to the PLR products first). Again, expand on an existing PLR product by creating a video tutorial showing how to put theory into practice. People love being shown step-by-step how to deal with a problem or find solutions to burning questions.

    

8. Got personal experience in a niche or topic? Write about the adversity you faced and how you overcame it, and provide tips to your market to ensure they avoid the same pitfalls you encountered.

    

9. If you have any unique skills, you can offer a training program, so that in effect you are the product. You’ll be amazed at the value you can offer to clients with one-on-one training or group tutorials in any market area.

    

10. Run a membership site, providing regular quality content to your subscribers.

     

11. Run an online survey to find out exactly what your market is looking for. Set up a single page site offering some bonus or mini-product for those who join in the survey. The servey can ask something like ‘What’s your most burning question about (your niche topic). Drive traffic with Adwords for fast results, you only need about 50 questions. Find the solutions to those questions (or pay someone else to) and you have an instant ebook. It’s a fabulously easy way to get content for an ebook or other package.

     

12. Already written an ebook using any of the methods above? Upsell the product (ie. Offer a more expensive version to our market) by having it converted into audio and/or video (we can outsource this, or do it ourselves if we are comfortable with audio and video editing).

These are just a dozen examples to get you thinking about the various ways there are to write an ebook, or the methods of information product creation. Often the hardest part is making the decision and actually moving forward. If you’re writing your first ebook, I’d encourage you to select the method you are most comfortable with, and having done your market research, stick to completing that product before moving on to anything else. You’ll be amazed as to what you can achieve with online marketing, provided you can maintain focus, and follow through a project to completion.